我們生活的環(huán)境，無時無刻不被廣告包圍著，我們來看看在英語中“廣告”有哪些形式。
?
1. advertisement: something such as
a large public notice, a short film on television, or a picture with words in a
newspaper, that is designed to persuade people to buy something
例：
Most car advertisements are aimed at men. （大部分汽車廣告都是沖著男性消費者去的。）
At this time of year, the papers are full
of advertisements for skiing holidays. （每年的這個時候，報紙上滑雪度假的廣告鋪天蓋地。）
?
2. commercial: an advertisement on
television or radio
例：
Have you seen the new Levi jeans
commercial?（你看了李維斯牛仔褲最新的廣告了嗎？）
a commercial for low-alcohol lager（低度酒的廣告）
commercial break (=when there are commercials in the middle of a program)
We'll be right back with you after a
commercial break. （廣告之后立刻回來。）
?
3. ad: an advertisement
備注：''ad''是''advertisement''的縮略形式，英式英語中常作''advert''。
例：
She had started her acting career by doing
shampoo ads on TV. （她的表演生涯從洗發(fā)水電視廣告開始。）
I saw an advert for some cheap furniture in
our local paper. （我在本地的報紙上看到一則賣便宜家具的廣告。）
We put an ad in 'The Times' and got a
terrific response. （我們在泰晤士報上登了一則廣告，反響強烈。）
?
4. campaign/advertising campaign: a
planned series of advertisements for a new product or service
例：
The company got into a lot of trouble over
its last advertising campaign. （該公司最新的廣告宣傳活動，給該公司惹了很多麻煩。）
Nissan is about to launch a nationwide
campaign for its new range of cars. （尼桑準(zhǔn)備給新推出的系列轎車搞一個全國性的廣告宣傳。）
?
5. slogan: a short clever phrase
used in an advertisement
例：
a dry-cleaning company that used the slogan
'We know the meaning of cleaning'（一個干洗服務(wù)公司的標(biāo)語是：“我們知道干凈的定義”。）
?
6. hoarding: a large flat board in a
public place, where large printed advertisements are shown
備注：''hoarding''常用于英式英語中，美式英語中常作''billboard''。
例：
Beside the freeway was a huge billboard
showing an ad for Ben & Jerry's ice cream. （一幅巨大的Ben & Jerry冰淇淋廣告牌矗立在高速路旁。）
?
7. junk mail/direct mail:
advertisements you receive in the mail from different companies, often with
special deals or sales in them.
備注：''junk
mail''指的是“直接投遞到消費者郵箱的廣告宣傳品、垃圾郵件”，但廣告公司不能稱自己的廣告為“垃圾郵件”，所以他們自己稱之為''direct mail''。
例：
Statistics show that 44% of junk mail is
thrown away and never read. （數(shù)據(jù)表明，消費者收到廣告宣傳單，44%的人不看直接扔掉。）
?
8. infomercial: a television or
radio advertisement made to look and sound like a real program, often a
financial news report or an advice show
例：
This channel began broadcasting the
30-minute infomercial in April. （這個臺從4月份開始播出長達(dá)30分鐘的廣告專題片。）
?
9. banner ad: an advertisement that
appears at the top of a web page, that you click on to find out more about the
company, product, or service
例：
A banner ad for NewsPage appeared on part
of the screen. （一個NewsPage的廣告出現(xiàn)在屏幕上。）
最新評論：