英語怎么表達(dá)“廣告宣傳”?(1)

2014年10月24日 19:14:05

? 1. advertise : to tell people publicly about a product or service in order to try to persuade them to buy it, for example by showing short films on television, or by showing pictures with words in newspapers and magazines

例:

There was a big poster advertising a well-known brand of cola. (某知名可樂品牌的巨幅海報(bào)一張。)

We are a small business so we can only afford to advertise in the local press. (我們只是家小企業(yè),所以只能出得起錢在本地媒體上做廣告。)

She has signed a deal to advertise the company's hair care products. (她簽了合同,幫該公司的護(hù)發(fā)產(chǎn)品做宣傳。)

be advertised on TV/on the radio

"How did you find out about the new software?" "It was advertised on TV." - 你怎么知道這個(gè)新軟件的? ? - 電視廣告上看的。)

be advertised in a newspaper/magazine etc.

The concert was advertised in all the national newspapers. (全國各大報(bào)紙都刊登了這個(gè)演唱會(huì)的廣告。)

be heavily advertised (=be advertised a lot)

Young smokers tend to buy the brands that are most heavily advertised. (年輕的煙民都喜歡買廣告做得最多的香煙品牌。)

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2. promote : to try to make people buy a new product, see a new film etc., for example by selling it at a lower price or talking about it on television

例:

Meg Ryan is in Europe to promote her new movie. (梅格·瑞恩正在歐洲宣傳自己的新片。

To promote their new shampoo, they are selling it at half price for a month. (該公司新推出的洗發(fā)水搞推廣,半價(jià)銷售一個(gè)月。)

promote something as something

They're trying to promote Dubai as a tourist destination. (努力把迪拜推廣包裝成旅游勝地。)

補(bǔ)充: ''promote'' 的名詞形式 ''promotion'' ,也能表示“廣告宣傳”。

例:

Robbie Williams arrived in New York to do a week of promotion for his new record. (羅比·威廉斯到紐約進(jìn)行為期一周的新唱片宣傳。)

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3. publicize : to tell the public about a situation, event, organization, problem by advertising, writing, or speaking about it on television, in newspapers etc.

例:

Hollywood gossips were saying that the studio lacked the funds to publicize its new film properly. (據(jù)八卦消息稱,這個(gè)電影公司沒錢好好宣傳新片。)

A good estate agent will know the best ways to publicize the fact that your home is for sale. (地產(chǎn)中介知道怎么幫代售的房子做宣傳最好。)

He had done a lot of interviews to publicize his new book. (他接受了很多采訪,來宣傳他的新書。)

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4. market: v. to try to sell a product or service by deciding which type of people are likely to buy it and by making it attractive and interesting to them; to try to persuade people to buy a product by advertising it in a particular way, using attractive packages etc.

例:

If you could ever figure out how to market this you'd make a fortune. (找到推廣的方法,就能賺大錢。)

The company has spent millions marketing the latest version of its software. (該公司已經(jīng)花了幾百萬來宣傳推廣其最新版軟件。)

market something for somebody

They plan to market the toy for children aged 2 to 6. (他們計(jì)劃將這個(gè)玩具的消費(fèi)群體定位在 2~6 歲兒童。)

These products are being aggressively marketed to teenagers through television ads. (這些產(chǎn)品通過電視廣告,積極地向青少年做宣傳。)

market something as something

Electric cars are being marketed as safe for the environment. (按廣告的說法,電動(dòng)車對環(huán)境無危害。)

(下轉(zhuǎn) 第二部分

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